How I Was Roped Like a Rhino
I hope you’ll read The Lord’s Tusks, and as a corollary to the story ponder why rhinos and elephants are fighting for their lives.
Author of Amazon's top-selling book, 'The Business of Media Distribution'
Author of 'The Business of Media Distribution'
Monetizing Film, TV, and Video Content in an Online World
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can’t be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.
“Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.”
Jim Morris: President of Pixar Animation Studios; Former President Industrial Light & Magic, Producer Wall•E.
“Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There’s never been a better insider’s look at the choices and challenges that studio executives face every day.”
Gary Marenzi: Head of Entertainment Sales & Partnerships, Endeavor Content; former President MGM Worldwide Television, former President Paramount International Television
"The Business of Media Distribution is often referred to as ‘The Bible’ among distribution executives, and for good reason.”
Ted Russell: (Former) Executive VP, Business Affairs; Digital, Home Entertainment & Television Distribution, 20th Century Fox Film