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  • Writer's pictureJeff Ulin




Monetizing Film, TV, and Video Content in an Online World, 2nd Edition By Jeff Ulin



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“For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they’re facing today, this book will give you a unique overview and even a glimpse into the future.”

- Blair Westlake, Corporate Vice-President, Media & Entertainment, Microsoft

“Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.”

- Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall•E

NEW YORK, September 13, 2013 – The Business of Media Distribution by Jeff Ulin, the bestselling book heralded as the film industry staple, is back in its Second Edition and set for release on October 3rd. The book will be the first title published in the “American Film Market Presents” book series, a four-year partnership between the American Film Market (AFM), the largest motion picture market in the world, and the Focal Press, an imprint of Taylor & Francis. The book is now available for pre-order on

The book’s author, Jeff Ulin, is an industry insider who headed sales for Lucasfilm across distribution markets for most of his career. He speaks all over the world on topics discussed in this book and was just selected for the honor of speaking at the MIPCOM conference being held on October 7-10 in Cannes, France, the year’s most anticipated global market for entertainment content across all platforms. Ulin will present on Monday, October 7th with a presentation entitled “TV: A challenging Golden Age. Technology and ecosystem issues changing the future of TV/content.” He will present to thousands of industry professionals on topics detailed thoroughly in the new book.

Originally published in 2009, Ulin’s first edition of The Business of Media Distribution was groundbreaking and celebrated throughout the industry as the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. Ulin’s insider knowledge and relaxed writing style easily teach readers how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).

This updated Second edition relates theory and practice across film, television, video, online/digital, and more— providing readers with an unparalleled insider’s perspective of the film industry:

Includes perspectives from key industry executives at studios, networks, and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft, and more

Illustrates how online services (e.g., Netflix, Amazon) are changing the way content is distributed and consumed

Analyzes online influences, Windows, and the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery

Discusses the growth of Digital Cinema and 3D movies, changes in the home video business, and growth of on-demand (VOD) and on-the-go content access

Features a companion website (, with new bonus content

Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The Business of Media Distribution, Second Edition provides the virtual apprenticeship necessary to understanding and managing the complicated and ever changing media markets.

The Business of Media Distribution will be released on October 3rd. For more information, visit:

About The Author

Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Half of his 20+ years in the film business have been at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed franchise sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film made by George Lucas, Episode III: Revenge of the Sith. He also helped manage Paramount and Universal’s overseas video distribution venture; co-founded and ran animation studio Wildbrain, where he created Disney’s pre-school hit Higglytown Heroes; and navigated the convergence of digital media at Silicon Valley’s most renowned law firm (Wilson Sonsini Goodrich & Rosati). Jeff sits on advisory boards of media start-ups and has used the book to teach the class Media & Entertainment: Economics, Policy, and Strategy at the Haas School of Business, the University of California, Berkeley. He is currently based in Amsterdam, working as General Counsel of Irdeto, a global leader in media delivery and security solutions.

About Focal Press

For 75 years Focal Press has published books that support creative goals by offering leading-edge expert knowledge, techniques, and tools. They strive to provide exceptional, engaging, and practical content that helps their audience create without limitation.

They are the leading publisher in the field of media technology, providing expert answers on filmmaking and postproduction, photography, audio and music technology, animation and gaming, media art and journalism, theatre, web and interactive design.

In 2012 Focal Press was acquired by the Taylor & Francis Group, and with their sister imprint Routledge, they offer a complete portfolio of products covering the theory and practice of media and the arts.

About the American Film Market

The business of independent motion picture production and distribution reaches its peak every year at the American Film Market (AFM). The global film industry converges in Santa Monica for eight days of deal-making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 70 countries, 700 screenings and the industry’s largest Conference Series, AFM is the pivotal destination for independent filmmakers, directors, distributors, financiers, industry executives, producers, talent, writers, the international media and all those who provide services to the worldwide motion picture industry.

The AFM (#AFM2013) is produced by the Independent Film & Television Alliance,® the global trade association of the independent motion picture and television industry. Visit for more.

For Media Inquiries, please contact:

Dayna Ghiraldi & Becky Sahm | Big Picture Media

NYC | Los Angeles | Philadelphia | Los Angeles Office: 310.274.2948 | NYC Office: 212.675.3103

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